A Rockstar Brand Activation Takes Over Larimer Square

Disney’s Camp Rock 3 recently transformed Larimer Square into an immersive, high-energy fan experience in the heart of downtown Denver.

The activation brought the Camp Rock universe to life with a branded tour bus, interactive photo moments, guitars, custom giveaways and bold visual installations designed to stop foot traffic and spark engagement. Every detail created an opportunity for guests to step into the experience, connect with the brand and share the moment.

Located directly on Larimer Square, Apollo Hall offers brands a versatile home base for activations that extend beyond four walls. The venue can complement outdoor programming with space for production, hospitality, talent, VIP experiences, storage and event operations—all within one of Denver’s most recognizable destinations.

From entertainment launches and branded pop-ups to large-scale fan experiences, Apollo Hall and Larimer Square provide a powerful combination of indoor flexibility, outdoor visibility and built-in downtown energy.

Looking for a venue that can help bring a big brand idea to life? Explore Apollo Hall and start planning your next Denver activation.